Learn ML and Data Science

COVID-19 - B e a u t y    a t    a    P r i c e    The global beauty industry (comprising skin care, color cosmetics, hair care, fragrances, and personal care) has been shocked by the COVID-19 crisis. First-quarter sales have been weak, and there have been widespread store closures. But the industry has quickly adapted to the change by changing its product line to hand sanitizers and house cleaning products also offering free beauty services to front line workers to gain positive brand positioning. The global beauty industry generated $50 billion in sale a year and accounted to millions of jobs, directly and indirectly giving people in these tough times financial capabilities. Let’s be clear we are talking about an industry which even recession couldn’t kick to the ground. In 2008 financial crises, the spending fell slightly but it was regained by 2010. Figure 1: Even though  recession didn’t had stronger economic impact compared to COVID-19....